Guidelines for App Directory Listings
The Clio App Directory is how customers discover, learn about, and install your app. Use this space to really sell your app, telling a compelling story about its key benefits and what it helps customers do.
Follow these requirements and guidelines when you’re filling out the app listing submission form to make sure that lawyers can easily find your app, understand what they can use it for, and understand how much it costs.
App Name
A great name can help people understand what your app is all about. Choose a name that’s unique, easy to remember, read, search for, and spell.
- Must be a unique name in the directory
- Can be your product or company’s name
- Must not contain the word "Clio"
Short Description
Your app’s short description should outline a clear value proposition or job to be done (eg. “Seamlessly book meetings with customers.”) Your short description should be punchy, concise, and intriguing so customers click to find out more.
- Should be 10 words or less (ideally 5-7)
- Use sentence capitalization
- Not end with a period or full stop
Regions
App Directory visitors can browse apps by region. Please select what data centers your app is available for:
- Canada
- Europe
- United States
App Logo Image
Your app logo image should be eye-catching and recognizable. Avoid text and too much detail. The image you provide us will be shown for thumbnails and full logos when users visit the app details page.
- Minimum width of 300px by 300px (rectangular logos with a 5:1 aspect ration render best)
- Format: PNG with a transparent background, or SVG
- Your icon cannot contain any form of the Clio logo
Starting Price
This is the lower end of your pricing model that customers may expect to pay. This is a critical piece of information they need to make the buying decision.
- Free, monthly cost, yearly cost
- Currency (is it different in different regions?)
Clio-specific promo
(optional, but encouraged)
If you have a Clio-specific promotion that you’re willing to offer, include it so we can promote it on the App Directory.
Key Benefits
This is your opportunity to really let your app shine. Tee up the key benefit of your app, the problem you solve, and the core use case or example.
- 2-3 short paragraphs that consist of a headline and a short description (max 2 sentences each)
|
Eg. Key benefit Short description of the key benefit |
Eg. Key benefit Short description of the key benefit |
Eg. Key benefit Short description of the key benefit |
- Uses sentence capitalization (not all caps)
- Focuses on why customers should use your app (i.e., the benefits of using it and the results customers can expect) rather than how
- Includes specific examples or use cases to help customers envision the ways in which they might use your app
- Is tailored to Clio customers – solo to mid-market legal firms using Clio for legal practice management, client intake, and/or CRM
How it works with Clio
Describe how a Clio user will experience your app inside specific Clio workflows. How does your app augment how a firm uses Clio?
- 1-3 sections describing how your integration will enhance a specific Clio workflow.
Includes:
- Associated Clio product
- Title
- A short paragraph.
Ex. Clio product: Clio Manage
Title: Bill from communication logs, accurately
Short paragraph: "App name" automatically syncs all your calls, voicemails and messages with Clio so you can easily assign them to the appropriate matters.
App Images (Screenshots) and Video
Images help customers quickly understand what your app does and let you highlight key features. Customers rely heavily on images when evaluating apps. The best images highlight the key benefits of your app, and each one typically includes a brief statement and a zoomed-in screenshot of part of your app (not just your product).
- Best practices and helpful tools article
- 1600px X 900px or 1366x768 (16:9 ratio)
- Images:
- PNG format
- Max size: less than 2MB (optimized for web)
- Not pixelated or stretched assets
- Include descriptive text that will appear below a full-screen lightbox as well as ensures that all images are accessible to all customers.
- Do not put text on top of the image or video itself.
Related Links
(all required)
- Get Started – This is the URL where customers can begin to install your app or schedule a demo to talk to your team
- Pricing plans — link to your available pricing plans
- Clio-specific promo link (optional)
- Learn More – This is the URL where customers can access your company’s website and learn more
- Support – This is the URL to your app specific help documentation or your company’s support desk
- Built by — URL to your website
Categories
App Directory visitors can browse apps by category. Please select 1-2 categories you think best describes your app and it’s integration with Clio.